Performance Marketing Expert & Ad Expert in Dubai
Nadeer Nelliyullathil - Scaling Growth Through Data, AI & Strategic Execution
I'm Nadeer Nelliyullathil, a performance marketing expert based in Dubai with 10+ years driving global acquisition across fintech, mobile apps, and affiliate ecosystems. Managing $1M+ monthly ad budgets while delivering 3X acquisition growth and reducing CPL by 35%.
Results That Speak
Key metrics from scaling Deriv's global performance marketing
5X
Budget Scale
$300K to $1.5M/month
6X
Lead Growth
15K to 120K+ monthly
-35%
CPL Reduction
$18 to $11.7
-21%
CAC Reduction
$140 to $110
+27%
CTR Improvement
3.0% to 3.8%
-33%
Funnel Lag
30 to 20 days
Experience
Brands & Platforms
From global enterprises to high-growth startups, driving measurable results across industries
Core Employers
Campaign Brands
Products & Platforms
Tools & Platforms
About Me
Performance Marketing Leader with 10+ years of global experience driving growth across fintech, affiliate, and mobile ecosystems. I specialize in building AI-driven marketing systems that scale efficiently while maintaining profitability.
Currently based in Dubai, I've led cross-functional teams of 12+ specialists across paid media, affiliate, CRM, and retention. My expertise lies in regulated financial products (Forex, CFDs, Prop Trading), navigating compliance requirements, and securing platform whitelisting.
Learn more about my background10+
Years Experience
$1M+
Monthly Budgets
15+
Markets
12
Team Members Led
How I Think
AI-driven growth framework combining data science with marketing expertise
Predictive Budget Allocation
GPT-4 powered forecasting engine that dynamically allocates spend across channels, geographies, and funnel stages for maximum ROI.
AI Lead Scoring
Combining CRM, behavioral attributes, and post-registration signals to prioritize high-intent users and reduce funnel lag.
Multi-Touch Attribution
Advanced attribution frameworks combining post-click and post-view tracking across programmatic and social channels.
Creative Intelligence
AI-powered creative analysis system that detects fatigue early and identifies winning variations across platforms.
Case Studies
Real results from scaling performance marketing
FinTech
Deriv Global
Scaled monthly budget from $300K to $1.5M while reducing CPL by 35% and increasing leads from 15K to 120K+ monthly.
Enterprise Media
Channel Factory
Managed multi-market campaigns for brands including Nissan, Toyota, Disney Studios, Nestlé, and Abbott across MENA & EU.
Mobile Growth & ASO
SKIDOS
Managed ASO strategy for 30+ educational apps, improving organic installs and securing 'Teacher Approved' badges.
Entrepreneurial
ASO Buddy
Built and scaled an ASO consultancy, publishing 100+ apps and generating 500K+ organic downloads.
Services
End-to-end performance marketing expertise for scaling acquisition
Paid Media & Scaling
$1M+ budgets across Google, Meta, TikTok, Snapchat, LinkedIn and programmatic platforms.
AI & Automation
GPT-based analysis, predictive budget allocation, campaign QA and attribution frameworks.
Full-Funnel Growth
Landing page optimization, CRM integration, retention strategies and lifecycle marketing.
Mobile App Growth & ASO
App Store optimization, A/B testing, localization and conversion rate optimization.
Affiliate & Partnerships
Building and scaling affiliate programs across CPA, rev-share and hybrid models.
Creative Intelligence
AI-powered creative analysis, fatigue detection and cross-platform optimization.
Ready to Scale Your Performance Marketing?
Let's discuss how AI-driven strategies can help you achieve 3X growth while reducing acquisition costs.