Case Studies
Real results from scaling performance marketing across fintech, mobile apps, and enterprise campaigns.
FinTech
Deriv Global
Performance Marketing Team Lead | Dubai | Feb 2022 - Aug 2025
Business Challenge
- - Scaling acquisition in regulated fintech environment (Forex, CFDs, derivatives)
- - High CPL volatility across markets
- - Delayed conversion signals (Lead to Deposit lag)
- - Fragmented attribution across channels
Strategy Implemented
AI-Driven Growth System
Built GPT-4 powered forecasting engine with dynamic budget allocation across channels & geos
Lead Quality Optimization
Developed AI-based lead scoring model prioritizing high-intent users early in funnel
Attribution Upgrade
Implemented multi-touch attribution via Voluum combining post-click + post-view tracking
Creative Intelligence
Built cross-platform creative fatigue detection system for early performance decay identification
Additional Impact
- - Enabled Google CSFP approval + Meta/TikTok whitelisting
- - Reduced attribution discrepancy to 10-15%
- - Cut manual reporting time by 60-70%
- - Improved install conversion rate by 18%
- - Increased Google Play PPV by 28% and iOS Page Views by 30%
Results
Monthly Budget
5X scale
Monthly Leads
6X growth
CPL
-35%
CAC
-21%
CTR
+27%
Funnel Lag
-33%
Enterprise Media
Channel Factory
Media Buyer (Contract) | Aug 2025 - Jan 2026
Scope
Managed high-budget, multi-market media buying across MENA & EU markets for major brands including Rwanda Bank, Nissan, Toyota, Disney Studios, Nestlé, and Abbott.
Execution
- - YouTube, Meta, TikTok, Snapchat, and X campaigns
- - Channel Factory's ViewIQ, Channel Science, and Intelligence Suite
- - Advanced brand suitability and contextual targeting strategies
Impact
Reduced Media Wastage
Through brand suitability and contextual targeting
Improved Campaign Efficiency
Ensured flawless delivery and KPI alignment
Cross-Functional Collaboration
Worked with CSMs, SA, AdOps, Product, and Finance teams
Mobile Growth & ASO
SKIDOS
Marketing Associate (ASO) | Denmark | Jun 2021 - Mar 2022
30+
Apps Managed
ASO strategy for educational apps on Google Play
A/B
Testing
Icons, screenshots, metadata optimization
Global
Localization
Multi-language metadata and creative assets
Key Achievements
- - Secured "Teacher Approved" badges for key titles
- - Applied AAARRR funnel to scale acquisition and retention
- - Leveraged Google Natural Language API for keyword analysis
- - Measured performance using Power BI dashboards
Entrepreneurial
ASO Buddy
Founder & ASO Specialist | India & Remote | Jun 2016 - Jun 2021
Highlights
100+
Apps Published
500K+
Organic Downloads
Core Work
- - Full-cycle ASO services including keyword research and A/B testing
- - Built custom ASO tracking template
- - Delivered services to global clients via Fiverr and Upwork
- - Used AppTweak, Sensor Tower, and MobileAction
Affiliate Marketing
Affiliate & Partnership Growth
Independent Affiliate Marketer | Jun 2014 - Present
Partner Platforms
10+ Years
Experience in affiliate marketing
Multiple Verticals
Fintech, travel, eCommerce, health
Revenue Models
CPA, rev-share, and hybrid