About Nadeer Nelliyullathil

I'm Nadeer Nelliyullathil, a senior performance marketing expert and ad expert with 10+ years of global experience driving growth across fintech, affiliate, and mobile ecosystems. I specialize in regulated financial products (Forex, CFDs, Prop Trading), navigating compliance requirements, and securing platform whitelisting across Google, Meta, TikTok, and other major advertising platforms.

My career as a performance marketing specialist has been defined by building AI-driven marketing systems that deliver measurable results. At Deriv, I scaled monthly acquisition budgets from $300K to $1.5M while reducing CPL by 35% and increasing qualified leads from 15K to 120K+ monthly. I achieved this by building a GPT-4 powered forecasting engine, implementing multi-touch attribution, and developing an AI-based lead scoring model.

Currently based in Dubai, UAE, I've led cross-functional teams of 12+ specialists across paid media, affiliate, CRM, and retention. As an ad expert, my expertise spans multiple regions including Africa, SEA, MENA, LATAM, CIS, and Europe, giving me a unique perspective on scaling global acquisition campaigns.

I combine deep technical expertise in marketing automation (GPT-4, BigQuery, Optmyzr, Zapier) with strategic business acumen, enabling faster decision-making and improved media efficiency across multi-channel campaigns.